Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About General Mills TV Commercial, 'Mascots'

A little bunny says he is the "honorary real Trix rabbit" and announces that General Mills uses real ingredients like honey, cinnamon and cocoa in its cereals. He gives a personal guarantee that no artificial flavors or colors are used. Behind the scenes, Sonny the Cuckoo Bird and Buzz the Honey Nut Cheerios bee praise the new guy and talk about how much of an improvement he is, which makes it awkward when the original Trix rabbit walks up behind them.

Advertiser
Advertiser Profiles
Tagline
“Love Cereal Again”
Songs - Add
Mood
Funny
Actors - Add
Oliver Wyman ... Voice Over Buzz)
Animals

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