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General Mills TV Spot, 'Mascots'

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A little bunny says he is the "honorary real Trix rabbit" and announces that General Mills uses real ingredients like honey, cinnamon and cocoa in its cereals. He gives a personal guarantee that no artificial flavors or colors are used. Behind the scenes, Sonny the Cuckoo Bird and Buzz the Honey Nut Cheerios bee praise the new guy and talk about how much of an improvement he is, which makes it awkward when the original Trix rabbit walks up behind them.

June 13, 2016
General Mills
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Cinnamon Toast Crunch, Reese's Puffs, Cheerios Honey Nut Gluten Free, Cocoa Puffs, Trix
“Love Cereal Again”
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Oliver Wyman ... Voice Over Buzz
BuzzBee (Cheerios Bee), Sonny the Cuckoo Bird, Trix Rabbit
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