Clad in brawny red plaid shirts, a group of lumbersexuals compete to become lumberjacks. Their well-trimmed beards and stylish eye wear may be fashionable, but can they chop wood and wrestle chainsaws with the best of them? In Chicago, they go to head-to-head, and they also dine on Dinty Moore beef stew. Clearly, that's what lumberjacks do.

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Tagline
“Lumberjacks Eat Moore.”
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Active
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Agency
BBDO (Agency), PHD Chicago (Media Agency)

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