Navigating through the city, a man in his Nissan Altima weaves around hazardous obstacles that pop up in his path. He avoids cutouts that represent pedestrians who are texting and riding a bike as well as construction workers. As he proceeds to take a sudden detour, Forward Emergency Braking prevents him from rear-ending a vehicle and adding to a pileup accident. Nissan invites viewers to take on the unexpected with Intelligent Safety Shield Technologies, available in the Sentra, Altima and Maxima.

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Advertiser Profiles
Tagline
“Innovation That Excites”
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Active
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Agency
TBWA \ Chiat \ Day (Creative Agency), Critical Mass, Inc. (Digital Agency), OMD (Media Agency)

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