Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About IKEA MALM TV Commercial, 'Creating Safer Homes Together'

Lars Petersson, the President of IKEA U.S., warns parents about the potential dangers that furniture can pose on children, especially when it is climbed upon. Because of this, IKEA has recalled its MALM Chest of Drawers models in the U.S. and suggests that consumers mount all furniture models to the wall in order to ensure product safety.

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Lars Petersson ... Expert
Agency
McCann Erickson New York (Creative Agency)

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