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Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About 2017 Toyota Tundra TV Commercial, 'Football Referee'
A high school football game ends in major disappointment when the referee calls out of bounds on what would have been a winning touchdown, leaving the team and its fans bewildered. On a sullen ride home in the 2017 Toyota Tundra, one of the players' families sees the ref on the side of the road, fighting off the rain and trying to get his broken-down car to start. Instead of holding a grudge, they decide to show some compassion and give him a lift.
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Tagline
“Let's Go Places”
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Emotional
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Mitch Berlow ... Father
Agency
Saatchi & Saatchi (Agency), iCrossing (Creative Agency), iCrossing (Digital Agency)
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