Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Morgan Stanley TV Commercial, 'What Matters'

Morgan Stanley poses questions about the value of capital; how much does the modernization of a school district or the construction of a new sports arena cost? What is critical thinking and team spirit worth? Morgan Stanley assures us that in addition to creating wealth, the value of capital is to create things that matter -- telecommunication systems that allow this little girl to talk to her mom, one more tree in the forest for this family to enjoy on their walk in the woods and art galleries that are open to the public.

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Advertiser Profiles
Tagline
“Capital Creates Change”
Songs - Add
Mood
Active
Actors - Add
Alex Prostano ... Guy spinning basketball on one finger, Ashley Tate ... Girl with long orange hair in science lab, Ross Huguet ... Voice Over)
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