Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2017 Lincoln MKZ TV Commercial, 'Shave' Featuring Matthew McConaughey

Actor Matthew McConaughey is being prepared for a facial shave as a barber sharpens a straight razor with a leather strop. After applying shaving cream and letting it lather to a frothy thickness, the barber gives McConaughey a close shave as flashes of the 2017 Lincoln MKZ are shown driving up a mountain road. After the shave, the barber readies a hot, steaming towel just as the MKZ drives through a misty fog. Precision, class and a bit of exhilaration are all shared between a straight razor shave and the new 2017 Lincoln MKZ.

Advertiser Profiles
Tagline
“It's Like That.”
Songs - Add
Mood
Active
Actors - Add
Matthew McConaughey ... Actor/Actress
Agency
Hudson Rouge (Agency), Team Detroit (Creative Agency)

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