Athletes of the past and present are shown as the song "It's a Man's Man's Man's World" by James Brown plays. Althea Gibson, Babe Zaharias and Billie Jean King are used as examples of women athletes who were able to break barriers and stereotypes through their achievements; VISA, through the narrative of soccer player Kelley O'Hara, encourages women of the present to do the same.

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Tagline
“Everywhere You Want to Be”
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Active
Actors - Add
Kelley O'Hara ... Athlete, Althea Gibson , Babe Didrikson Zaharias , Billie Jean King , Greydy Diaz ... Woman using Visa checkout, Yadira Badly ... girl running in black top
Agency
TBWA Worldwide (Agency), BBDO Worldwide (Creative Agency), Starcom Worldwide (Media Agency)

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