We begin this story at Goldsboro Community Orphanage, in North Carolina during the year 1998. A young boy appears timid and scared during his stay at the orphanage. As this young Jimmy Graham grows up, we see him push harder and get stronger in basketball and football. His push ups improve as he gets older and are a consistent part of his training. Throughout this journey, a voice-over describes a story about a mouse that is drowning in a bucket of cream. The mouse fights so hard that he churns the cream into butter and just climbs out. As the story finishes, we see the Seattle Seahawks tight end standing in the middle of a football field, presumably stating that he also climbed out of the bucket he was trapped in. Powerade wants to remind us that we're all just a kid from somewhere.