Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Dell Technologies TV Commercial, 'Magic' Featuring Jeffrey Wright

Actor Jeffrey Wright stands before a theater audience after the final scene of "The Frog Prince" to compare the revolutionary work of Dell Technologies to the kind of magic only seen in fairy tales. Wright agrees that magic has some pretty amazing qualities, like its ability to transform frogs into handsome princes, but unlike the seven technological leaders who are now working collectively under Dell Technologies, magic can't turn a dairy cow into a data center or transform hospital rooms into global diagnostic networks. Wright stresses that these innovations did not come from a simple wave of a wand, but from real people, working together, to transform the seemingly impossible into a reality.

Advertiser Profiles
Music
The song was created for this commercial
Mood
Active
Actors - Add
Jeffrey Wright ... Actor/Actress, Ivy George ... Girl watching the play next to man, Natalie Alyn Lind ... Princess on stage
Production
Alex Lisee ... Producer, Justin Brown ... Director of Photography, Shannon Jones ... Producer, Tom Hooper ... Director
Animals
Agency
Smuggler (Production Company)

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