Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Dell Technologies TV Commercial, 'Magic With GE' Featuring Jeffrey Wright

Actor Jeffrey Wright reveals the real magic behind Dell Technologies by bringing the inner-workings of a jet-engine to light before a theater audience. As a holographic map showing the engine's complex inner-workings slowly engulfs the entire plane, Wright proposes the far-fetched idea of creating a jet-engine that can fix itself. Although it may seem like an illusion, this idea isn't the work of wizards -- it's a reality thanks to the technical visionaries at GE and Dell Technologies.

Advertiser Profiles
Music
The song was created for this commercial
Mood
Active
Actors - Add
Jeffrey Wright ... Actor/Actress
Production
Alex Lisee ... Producer, Justin Brown ... Director of Photography, Shannon Jones ... Producer, Tom Hooper ... Director
Agency
Smuggler (Production Company)

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