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Media Measurement
Data is based on life of ad, unless indicated otherwise

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TV Impressions
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Local
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Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About USAA TV Commercial, 'Coach Ron Rivera Takes Risks: Tagged'

Head Coach of the Carolina Panthers and USAA member Ron Rivera is sometimes known as a risk taker. As he sits on his bed reading "The Art of Risk" by Christopher Byck, he suddenly decides he needs a bookmark. He executes the "Improvise" play, ripping the mattress tag off of the mattress and using it to mark his place.

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Ron Rivera ... Coach
Agency
Campbell Ewald (Agency)

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