AT&T representative Lily is pitching a deal that provides 15 gigs of data for the price of 10 to a couple that is holding a soft pretzel. She performs a demonstration by confirming that the woman indeed enjoys the pretzel and then, takes the husband's pretzel and rips it in half. She gives half of it back to him and hands the wife the other piece of pretzel. The woman appreciates this metaphor. Lily tells her that it's even better with funnel cakes, although they're quite sticky.