TransFAREncy, pronounced as trans-fair-uhn-see, is a philosophy created by Southwest Airlines defined as their goal to treat customers honestly and fairly and keep low fares actually low. They are so proud of this new word that actress Rashida Jones, the voice-over in this ad, wonders if anyone's got an in with any of those Merriam Webster Dictionary people.

Advertiser Profiles
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Rashida Jones ... Voice Over)
Agency
GSD&M (Agency), Spark Foundry (Media Agency)
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