Media Measurement
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
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Creatives
Est. Spend
TV Impressions
National
Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2016 Dodge Challenger TV Commercial, 'Uncle Richie: Commence to Rock'

Uncle Richie interrupts the speaker during a graduation ceremony to give the audience some words of wisdom. Wearing a leather jacket, the star of television's "Fast N' Loud" tells the students that what the country needs is fewer desk sitters and status quo-ers and more Chargers and Challengers. He could mean more aggressive people, but as Metallica's "Fuel" starts playing and flames erupt behind the two cars, it becomes clear he is also talking about the 2016 Dodge Charger and Challenger.

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Promotions
You can get $2,000 bonus cash on the 2016 Challenger (expires: 05/02/2016)
Tagline
“Get You Some of That!”
Mood
Funny
Actors - Add
Richard Rawlings ... Uncle Richie, Bernard K. Addison ... Bald Professor in glasses, Daniel Thrasher ... Smiling male graduate with curly hair
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