A real Purina Cat Chow customer starts the interview by showing off a picture of her beloved cat, Miss Lily. The interviewer shows the participant two ingredient lists and asks her to guess the brand associated with each list. The woman immediately says that she would prefer "Brand R" because of the wholesome ingredients like barley and deboned chicken. She is surprised to find that the "Brand S" list containing corn meal and by-products is actually the Purina Cat Chow she feeds her own cat. The woman agrees to try the Blue Buffalo Indoor Health cat food.

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Advertiser Profiles
Tagline
“Compare Your Brand to BLUE”
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Mood
Active
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Agency
Horizon Media, Inc. (Media Agency)

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