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About Nike TV Commercial, 'The Conductor' Featuring Kobe Bryant, Paul Pierce

Basketball fans love to hate on Kobe Bryant. Of course, that may have something to do with his undeniable skills or his five NBA championships with the Lakers. In acknowledgement of his retirement from the game, Nike honors the Black Mamba by putting him center court. Fans from nine different franchises, Hall-of-Fame coach Phil Jackson, former world champion Paul Pierce and 10-time all-star Rasheed Wallace sing about how much they hate Kobe. The thing is, Bryant puts up his arms and conducts the hatred into a perfect symphony, proving that, whether you loved him or loved to hate him, Kobe Bryant's retirement is the end of an era.

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Products
Tagline
“Just Do It.”
Mood
Active
Actors - Add
Dusan Brown ... singing Detroit Pistons son, Ary Katz ... bass player, Chris Lawrence ... trumpet player (middle), Clarke Kohler ... Portland fan who yells \"Kobe, you suck!\", Dylan Saunders ... Singing Celtics Fan, James Michael Lambert ... guy wearing ESPANA #4 shirt, Joni Bovill ... Piston fan and mom, Los Angeles Lakers , Mark Edward Smith ... singing Pistons Dad, Paul Pierce , Paulette McWilliams ... woman with dreadlocks in Knicks jersey singing, Phil Jackson , Portland Trail Blazers , Rasheed Wallace
Production
Mark Romanek ... Director
Agency
Wieden+Kennedy Portland (Agency), Wieden+Kennedy (Creative Agency), R/GA (Digital Agency), Wieden+Kennedy (Media Agency), Steam / Anonymous Content (Production Company)

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