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IBM Cloud TV Commercial, 'The IBM Cloud: Spotlight on Dark Data'

A monitor screen lights up with a count down and then all of the sudden stacks of paper archives, machines, and media content are exposed in a pitch-black room. IBM explains 80 percent of data is "dark," which means most businesses can't see it. IBM Cloud collaborating with IBM Watson offers tools that bring to light this dark data so businesses can better utilize this information and see the big picture.

IBM Cloud
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IBM Cloud Cloud, IBM Watson
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Andrew Perez ... Guy looking at phone in front left, Chieko Hidaka ... blonde hair tech woman, Johnny Paddio ... guy standing at chalkboard in front of table
Mindshare ... Media Agency

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