A Blue Buffalo executive sits down with a loyal Purina customer to see if he can discern between the ingredients of Purina Dog Chow and other brands. She presents him with two lists representing two brands; one is labeled with a "T" and the other with an "R." After glancing them over, he decides that brand R, which is made with oatmeal, chicken meal and brown rice, is healthier than brand T, which is mostly fillers and by-products. He becomes shocked when it's finally revealed that brand R is Blue Buffalo Dog Food and brand T is Purina Complete Dog Chow.

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