Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Microsoft TV Commercial, '#MakeWhatsNext: Change the Odds'

Microsoft interviews young girls about their future aspirations, such as reducing climate change and curing cancer. The girls test out VR headsets and other technologies that will inspire future solutions, only to then be told that alarmingly, only 6.7 percent of women graduate with STEM degrees. With this knowledge, each girl feels even more empowered to enter a STEM field to make these changes happen.

Advertiser Profiles
Songs - Add
Mood
Emotional
Actors - Add
Portia Murphy ... First person speaking, Sophia Telegadis ... Girl in heart shirt
Agency
M:United/McCann (Creative Agency)

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