Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>
iSpot has acquired Ace Metrix, enabling TV advertisers to measure both business outcomes and brand impact.      READ MORE

First Premier Bank TV Commercial, 'Air Quotes'

Ad ID: 1315636    30s    2016 ( Inactive )

A woman sits in front of a bank representative, a huge painting of a lion behind him and a picture of a lamb behind her, indicating the power disparity between someone from a company and one of their customers. In their discussion, the bank rep keeps using air quotes around words like "free" and "exceptions." Even after she calls him out on it, he keeps doing it. First Premier Bank says that when other banks say "free checking," they don't always mean free, but the bank insists that when they say it, they mean it.

Advertiser
First Premier Bank
Advertiser Profiles
Facebook
Tagline
“Believe in Possibility.”
Songs - Add
None have been identified for this spot
Ad URL
http://www.firstpremier.com/free
Mood
Funny
Actors - Add
None have been identified for this spot.
Screenshots
View All Screenshots

Media Measurement

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒
VOD/Other Impressions
🔒

Attention & Performance Analytics

Attention Score
🔒
Industry Avg. Score
🔒
Earned Online Views
🔒
Social Impressions
🔒
Sentiment
🔒
Engagement Rating
🔒
Spend SOV
🔒
Impressions SOV
🔒
Engagement SOV
🔒