Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>
NBCU Accelerates Path to Alternative Currencies with iSpot. Read More>

I Can't Believe It's Not Butter TV Spot, 'The Land Of Can't Believe'

National Airings
πŸ”’
First Airing
πŸ”’
Last Airing
πŸ”’
Creatives
πŸ”’
Recently Aired On
πŸ”’
Est. Spend
πŸ”’
TV Impressions
πŸ”’
National Impressions
πŸ”’
Local Impressions
πŸ”’

There’s a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

In The Land of Can't Believe, two women dining outside take turns stating things they can't believe. One can't believe the spread she's using has 40 percent less calories than butter and her friend can't believe the ingredients are real and simple. They both can't believe they are on a whale, and the whale exclaims that it can't believe they are making it do this. As the whale spouts, Fabio emerges on the jet stream, reprising his role in the I Can't Believe It's Not Butter commercials. Fabio can't believe his role isn't bigger and at the peak of his ride in the spouted water, he takes a selfie that immediately goes viral. I Can't Believe It's Not Butter urges you to enjoy its "unbelievable taste."

Advertiser
I Can't Believe It's Not Butter
Advertiser Profiles
Facebook, Twitter, YouTube
Products
I Can't Believe It's Not Butter Original
Tagline
“Real Ingredients. Unbelievable Taste.”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Debra Sperling ... Voice Over, Fabio Lanzoni
Screenshots
View All Screenshots