Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About I Can't Believe It's Not Butter TV Commercial, 'The Land Of Can't Believe'

In The Land of Can't Believe, two women dining outside take turns stating things they can't believe. One can't believe the spread she's using has 40 percent less calories than butter and her friend can't believe the ingredients are real and simple. They both can't believe they are on a whale, and the whale exclaims that it can't believe they are making it do this. As the whale spouts, Fabio emerges on the jet stream, reprising his role in the I Can't Believe It's Not Butter commercials. Fabio can't believe his role isn't bigger and at the peak of his ride in the spouted water, he takes a selfie that immediately goes viral. I Can't Believe It's Not Butter urges you to enjoy its "unbelievable taste."

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Tagline
“Real Ingredients. Unbelievable Taste.”
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