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CDW Lenovo X1 Carbon Yoga TV Spot, 'Crash by CMO. Orchestration by CDW.'

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Before everything, CDW orchestrated a connected healthcare system to be used in conjunction with the Lenovo X1 Carbon Yoga. Before the CMO of the company saw one of his underlings riding a self-balancing hoverboard while holding coffee. Before the CMO tried to ride the hoverboard himself and smashed through a glass wall and fell to the floor below. Before he ended up in the hospital, in a full-body cast. Luckily, the doctors had real-time data and a point of care system in place for moments just like this.

March 19, 2016
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Lenovo X1 Carbon Yoga
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Alexis Jacknow ... CDW Employee in glasses with Computer, Barbara Jacques ... Doctor, Julius Thomas III ... IT guy in white shirt, Nick Miscusi ... CMO
Ogilvy ... Agency, Ogilvy ... Creative Agency, Ogilvy ... Media Agency

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