As we watch a seemingly endless stream of Apple iPhones show off bright colors and graphics that come with multiple apps all while lining up to create visually pleasing patterns, we learn the phone is much more than a smartphone -- it's a guide to over one and a half million apps. Find your perfect "who-knew-you-could-do-that" app on the Apple iPhone.
iSpot Review — July 27, 2015
Everyone already knows that the iPhone is great, so what's
left for Apple to advertise about? Answer: the apps.
'Amazing Apps' serves as a colorful, visually arresting
reminder that the iPhone is more than just the iPhone, it's the 1.5 million
apps available in the App Store that come with it. Beautiful shots of dozens of
iPhones displaying the apps serves as the perfect way to get that message
across. It's ridiculously simple, but that's all it needs to be. With an ad
effectiveness score of a 9.6, Apple is clearly doing something right.