As we watch a seemingly endless stream of Apple iPhones show off bright colors and graphics that come with multiple apps all while lining up to create visually pleasing patterns, we learn the phone is much more than a smartphone -- it's a guide to over one and a half million apps. Find your perfect "who-knew-you-could-do-that" app on the Apple iPhone.

iSpot Review — July 27, 2015

Everyone already knows that the iPhone is great, so what's left for Apple to advertise about? Answer: the apps.

'Amazing Apps' serves as a colorful, visually arresting reminder that the iPhone is more than just the iPhone, it's the 1.5 million apps available in the App Store that come with it. Beautiful shots of dozens of iPhones displaying the apps serves as the perfect way to get that message across. It's ridiculously simple, but that's all it needs to be. With an ad effectiveness score of a 9.6, Apple is clearly doing something right.



Advertiser
Advertiser Profiles
Tagline
“If It's Not an iPhone, It's Not an iPhone”
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Active
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TBWA Chiat Day (Creative Agency)

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