Taylor Swift watches something unbelievable unfold before her eyes -- almost as unbelievable as the taste of her Diet Coke. Though, it is a bit of a shock to find countless kittens roaming in your apartment.
iSpot Review — November 7, 2014
Taylor Swift can't be stopped and kittens rule the online video world, so of course we love this new Diet Coke ad, combining the engaging power of a pop princess and purring feline fuzz-balls!
An allergy sufferer's worse nightmare is a playful creative idea for the rest of us. Through the magic of Diet Coke, we get to swim about in a room full of cats. It's like splashing around in a playland tub of balls, only the balls are furry, and they purr.
Visually, the stark white used throughout the set allows the kitten and Taylor moments to shine. None glow brighter than the first magic moment when one cat becomes two. Taylor's understated bemusement plays nicely against the long shot that holds on the two kittens. The kittens' corresponding acknowledgment of Taylor is a great moment of feline acting.
Ultimately, the engrossing creative brings us to the final pitch for Taylor Swift's new album, "1989." The resounding success of the album launch is a testament to Taylor's talent and audience, but this engaging commercial surely deserves credit for expanding exposure and contributing to sales.