Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Diet Coke TV Commercial, 'Taylor Swift Kittens' Featuring Taylor Swift

Taylor Swift watches something unbelievable unfold before her eyes -- almost as unbelievable as the taste of her Diet Coke. Though, it is a bit of a shock to find countless kittens roaming in your apartment.

iSpot Review — November 7, 2014

Taylor Swift can't be stopped and kittens rule the online video world, so of course we love this new Diet Coke ad, combining the engaging power of a pop princess and purring feline fuzz-balls!

An allergy sufferer's worse nightmare is a playful creative idea for the rest of us. Through the magic of Diet Coke, we get to swim about in a room full of cats. It's like splashing around in a playland tub of balls, only the balls are furry, and they purr.

Visually, the stark white used throughout the set allows the kitten and Taylor moments to shine. None glow brighter than the first magic moment when one cat becomes two. Taylor's understated bemusement plays nicely against the long shot that holds on the two kittens. The kittens' corresponding acknowledgment of Taylor is a great moment of feline acting.

Ultimately, the engrossing creative brings us to the final pitch for Taylor Swift's new album, "1989." The resounding success of the album launch is a testament to Taylor's talent and audience, but this engaging commercial surely deserves credit for expanding exposure and contributing to sales.

Advertiser
Advertiser Profiles
Tagline
“Get a Taste.”
Mood
Active
Actors - Add
Animals
Agency
Droga5 (Creative Agency), Droga5 (Digital Agency)

More Diet Coke Commercials

Related Commercials


Comments

Back to top