Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About General Mills TV Commercial, 'Despicable Me 2 Mini Minion'

Now inside every specially marked box of General Mills cereals, you will find one of eight Despicable Me 2 minions. Collect all eight.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Informational
Actors - Add
None have been identified for this spot
Characters
Agency
Publicis Modem (Agency), Saatchi & Saatchi (Creative Agency), MindShare (Media Agency)

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