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Beats Powerbeats2 Wireless TV Commercial, 'Ain't No Game' Feat. LeBron James

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Train just like LeBron James with the PowerBeats 2 Wireless headphone from Beats. You'll be able to unleash and train like a beast.

iSpot Review - November 7, 2014

"Re-Established 2014" launched LeBron James' journey in Cleveland with PowerBeats2 Wireless. With this first ad as a foundation, Beats now gives us the new product in action with "Ain't No Game." The world's best athletes working to be their best are propelled forward by Beats.

The look and feel of the spot is like the previous PowerBeats2 creative. You see hints at the product mixed into the ongoing action, but the brand's screen time is primarily reserved for the end of the story.

The workout cuts are full of action and engage viewers to become connected to the strain and physical motion of CrossFit. It ensures viewers are still well entranced by the time the brand takes centerstage.

By the end, Beats is no doubt a part of the solution to working out with purpose. The strain, pain and drain of a hard workout is now understood to be that much more convenient and enjoyable.

Now that you can jam to your Beats wirelessly, working out so hard with wired buds seems silly and, maybe, even dangerous.

The brand's use of celebrity here is well-done and sharply executed. It works because the chosen celebrities are acting in their "natural elements," their presence makes sense in the creative storyline and they all are using the product. The end result feels like genuine athletic endorsement.
Advertiser
Beats Audio
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Beats Audio Powerbeats2 Wireless
Songs - Add
Pay for It (feat. Kendrick Lamar and Chantal) - Jay Rock feat. Kendrick Lamar & Chantal
Mood
Active
Actors - Add
LeBron James
Agency
Haworth Marketing & Media ... Media Agency
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