For NBA player LeBron James, it is another day with his family and friends in Florida. He eats breakfast with his wife and kids before going to his regular barbershop for a haircut. He uses his Samsung Galaxy Note II throughout the day and leading up to his big night.

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Tagline
“The Next Big Thing Is Here”
Mood
Active
Scene Location
Miami, OK
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Agency
72andSunny (Agency), MWWPR (Creative Agency), R/GA (Digital Agency), Starcom (Media Agency)

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