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Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Coors Light TV Commercial, 'Avalanche' Featuring Jason Aldean
While climbing a snowy mountain, two snowboarders encounter an avalanche. As they snowboard to safety, they come across a hidden door and discover a bar with country singer Jason Aldean, who gives a performance. When cold refreshment calls, Coors Light answers.
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Tagline
“The World's Most Refreshing Beer”
Songs
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Mood
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Actors
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Douglas Rouillard ... Concert super fan in grey T-shirt, Jason Aldean , Tom Taylorson ... Voice Over)
Agency
Initiative (Agency)
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