Apple TV Spot, 'Our Signature'

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This is what matters: the experience of a product and how it makes someone feel. Apple sends a lot of time on a few great things until every idea they touch enhances each life it touches. This is their signature, and it means everything.

June 11, 2013
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Natalie Saibel ... Couple on the Bridge
TBWA\Chiat\Day ... Agency, OMD West ... Media Agency, Radical Media ... Production Company

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