Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About L'Oreal Superior Preference TV Commercial, 'Luminous' Featuring Gwen Stefani

Singer Gwen Stefani was born a blonde, but her hair thought otherwise. This commercial features L'Oreal's Superior Preference hair color with liquid gold conditioners for up to eight weeks of that fresh-color look. It's been voted best hair color by Allure magazine readers three years in a row.


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