In this commercial, a boy on the bus can't get his pen to work. The BIC man gives him a new BIC pen, and its all he needs.

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Tagline
“More For Your Money...Always!”
Songs - Add
None have been identified for this spot
Mood
Informational
Actors - Add
Dave Ehrman ... Bic Guy, Christian Rosselli ... Voice Over)
Agency
Merkley + Partners (Media Agency)

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