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Cheez-It Crunch'd TV Commercial, 'Comedy Central: First Ever' Ft. Gary Richardson

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This not first ever PSAd brought to you by Comedy Central's not first ever comedian to endorse a product, Gary Richardson. Cheez-It's new Crunch'd is their first ever crunch puff made with 100% real cheese. And, Gary Richardson may not be the first comedian to endorse a product, but he is probably the first ever to do it while eating Cheez-Its and getting a wax.

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Cheez-It Crunch'd Cheddar Cheese, Cheez-It Crunch'd Hot & Spicy
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Gary Richardson ... Comedian
Leo Burnett ... Creative Agency, Starcom ... Media Agency
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