Media Measurement
Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
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TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Under Armour TV Commercial, '2014-15 KIA NBA MVP' Featuring Stephen Curry

In the new ad narrated by Hall of Famer Bill Russell, Under Armour introduces the MVP Limited Edition of the Curry One basketball shoe. Stephen Curry stands on the empty court surrounded by total darkness, focusing on making every shot count. Throughout the ad, Russell reads the famous Jacob Riis quote about a stonecutter hammering away at a rock. It wasn't Curry's last shot that did it but all the times before that split the rock. Under Armour congratulates Golden State Warriors All-Star Point Guard Stephen Curry on winning the 2014-15 KIA NBA MVP.

Advertiser
Advertiser Profiles
Tagline
“I Will.”
Songs - Add
Mood
Active
Actors - Add
Stephen Curry ... Athlete, Bill Russell ... Voice Over)
Agency
Droga5 (Creative Agency)

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