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Media Measurement
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Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Amazon Fire HD TV Commercial, 'Tough Like ESPN's Jalen Rose'

ESPN sports analyst Jalen Rose sits in his makeup chair when he begins to compare his own toughness to that of the Amazon Fire HD. In his internal dialogue, he notes that the tablet still looks flawless even after accidentally knocking it to the floor. Now, he starts to think that although he's retired from the NBA, he was in it for 13 years and can still play ball with the rookies. Washed up in his excitement, Rose declares out loud "Comeback time!" and hurts himself just by standing up. He may not be as physically tough as the Amazon Fire HD, but at least he still looks good.

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Jalen Rose ... TV Personality, Bettina Goolsby ... Makeup Artist

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