Jimmy Kimmel hosts finale to The Worst Contest Ever with a little help from Erik Estrada. Watch what happens next.

iSpot Review — July 8, 2015

The self-aware network talent from Jimmy Kimmel delivers a high-concept, low-conceit effort in this TV commercial for Tostitos.

The ad is a wrap-up of the brand's multi-channel marketing promotion tied to ABC and Jimmy Kimmel's late night program. Wary of dampening Jimmy's credibility, it seems that the team decided if Jimmy Kimmel is going to sponsor content, viewers might forgive him for doing so in a way that pokes fun at the system.

By promoting the worst contest ever across media channels, Tostitos gives us this final TV commercial as the pay-off for our wait. It is not for the irony-adverse, but if you're watching Jimmy Kimmel, you most likely enjoy an acerbic take. Tostitos thinks you do, and this creative tie-in with Jimmy Kimmel suggests advertisers know you pretty well.



Advertiser
Advertiser Profiles
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Jimmy Kimmel ... TV Personality, Erik Estrada
Agency
OMD (Media Agency)

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