Jimmy Kimmel hosts finale to The Worst Contest Ever with a little help from Erik Estrada. Watch what happens next.
iSpot Review — July 8, 2015
The self-aware network talent from
Jimmy Kimmel delivers a high-concept, low-conceit effort in this TV commercial
The ad is a wrap-up of the brand's
multi-channel marketing promotion tied to ABC and Jimmy Kimmel's late night
program. Wary of dampening Jimmy's credibility, it seems that the team decided
if Jimmy Kimmel is going to sponsor content, viewers might forgive him for
doing so in a way that pokes fun at the system.
By promoting the worst contest
ever across media channels, Tostitos gives us this final TV commercial as the
pay-off for our wait. It is not for the irony-adverse, but if you're watching
Jimmy Kimmel, you most likely enjoy an acerbic take. Tostitos thinks you do, and this creative
tie-in with Jimmy Kimmel suggests advertisers know you pretty well.