Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About State Farm Life Insurance TV Commercial, 'Kids'

What do children think life insurance is? It's like hugging your kid with money! It makes you indestructible like a super hero! You can come back to life! With all the confusion about life insurance come to State Farm to learn everything you need to know.

iSpot Review — July 8, 2015

'Them feels' and then some in this kid-driven TV commercial from State Farm Life Insurance.  While being adorable, the kids' and their cute answers play back category benefits in the form of absurd analogies. The analogies reinforce the intangible benefits of the category.  Note that the focus is the category and less the brand.

This ad wants to convince you to buy life insurance even before convincing you to buy State Farm Life Insurance. The ad is first about "why buy insurance," while the only brand specific elements reside in standard color schemes and closing logo and brand slogans. 

Structurally, the ad focuses on the category need, then a brief moment explaining how State Farm can meet the need with knowledgeable staff. Finally, a closing brand reminder is left to linger with the viewer. Kudos to the creative team that knitted a rather intricate communication strategy into this stand-alone TV commercial.



Advertiser
Advertiser Profiles
Tagline
“Get To A Better State”
Songs - Add
Phone
800-STATE-FARM
Mood
Funny
Actors - Add
Ella Basco ... asian girl at table, Adam Chernick ... boy with blue hood, Bianca DeGroat ... Mom, Eliana Arroyo ... Kid, Justin Perlman ... Young boy on bus with glasses in blue jacket, Madison Carlon ... girl in classroom
Characters
Agency
DDB (Agency), FCB Chicago (Digital Agency)

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