2014 Hyundai Equus TV Spot, 'Unbelievable'

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When you own a Hyundai Equus, you get complimentary maintenance and its valet picks up the car, drops off a longer and brings your Equus right back when it's ready.

iSpot Review - October 18, 2016

"The service garage valet comps are unbelievable."

If you drive a luxury car, or aspire to drive one, this is the message Hyundai has for you in its TV commercial, "Unbelievable."

For an average Joe off the street, the simple message is probably beyond trivial; but we would do well to put ourselves in the agency's shoes.

This ad is best understood as a carefully targeted creative, one that is reaching out to PGA Tour aficionados - those with expendable income and a willingness to drive luxury cars. In that particular light, the choice of message and style of delivery makes sense.

A deeply baritone, Jeff Bridges narrates a simple message of garage and valet service. His delivery gives the otherwise trivial message added gravitas.

The Oscar-winning man reads in earnest how ordinary people are shocked and awed by the service from Hyundai, and, gosh darn, if we don't feel a little shocked and awed ourselves. Kudos, Jeff Bridges.