Allstate TV Spot, 'Mayhem: Bag of Fast Food'

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Mayhem is everywhere, and a big old bag of fast food could be a real problem if you don't have the right insurance rate. Get Allstate, and be prepared for anything.

iSpot Review - July 8, 2015

The long-running Allstate Campaign continues - this time with Dean Winters as a preaching, teaching bag of garbage in your car. You know the gist of this campaign. All the random strokes of bad luck in life are humanized and given voice by a smug actor. It's funny and it makes you think about the world's dangers. You know all of this, in part, thanks to the successfully nurtured and matured campaign from Allstate.

By establishing this running conceit, the brand and agency can expand and explore creatively the many ways in which Dean Winters can insert himself into an accident scene. Done well, these sort of campaigns can reach a peak creativity, knowing that the messaging has been established. "Bag of Fast Food" feels like a campaign in peak creativity.