2014 Ford Fusion TV Spot, 'Turn Some Heads'

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A woman needs an all-wheel drive vehicle for slick roads. The 2014 Fusion is as technically sound as they come with a ton of different colors to make it unique.

iSpot Review - July 8, 2015

Ford aims at the lady driver in this TV commercial for the Fusion. Everything about the ad screams female consumer.

The spot centers in a dining room, and a female narrates her experience looking for a car. She's shopping through her online tablet. Setting, character and usage all point to what the brand thinks is a distinctly female path to purchase.

Note, there are no cinematic images of the car zipping through the countryside. There are no gravel-throated men narrating the action with poetic flare. That's how the industry advertises to men.

This ad assumes the woman shopper will be more rational. Even though she's looking for a fun ride, she's going to investigate her options; hence, the online browsing. This approach gives the creative team ample space and opportunity to highlight features, color and sales information.