2014 Lincoln MKZ TV Spot, 'Blushing'

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The 2014 Lincoln MKZ has been awarded the most appealing compact premium car by J.D. Power and associates.

iSpot Review - July 8, 2015

Interviewing your car is a creative idea someone had to run with, so Lincoln obliged.

The interviewers seem well mannered and extremely interested, but viewers will immediately note an air of oddity in the room.

This clearly deranged man and woman are interviewing their Lincoln MKZ. The oddity of this scene is what the agency hopes will engage you the viewer. If you stick around to see the ad through, you'll hear the car is a well-regarded award winner. The set-up also gives center-stage to the car and its look.

By giving the car the opportunity to blush, the brand found a fun way to share its custom color. The intent of this kind of spot is to pique interest, and this quirky creative approach to a clever idea manages to do just that.