Duke University TV Spot, 'One Day at Duke'
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One Day At Duke starts now! Let Duke help you decide what you'll do.
iSpot Review - July 8, 2015
University advertising on TV is
reaching viewers where they live. This Duke TV commercial demonstrates how
traditional media is adjusting to digital realities.
Social Media focused,
#OneDayatDuke follows the many tropes of university advertising - campus shots,
day-in-the-life montages of student experiences, faculty, etc. - but overlays
student testimonials sent via twitter.
It highlights the direction TV
creative is moving toward, spots that engage for a time beyond the TV screen.
TV still works as a place to engage eyeballs, but the social media focus of
this ad is an indicator of how brands are using TV for this new generation of
students.
One opportunity worth considering:
Does anyone find it curious that the spot doesn't close with the hashtag?
- Published
- January 01, 2014
- Advertiser
- Duke University
- Songs
- None have been identified for this spot
- Ad URL
- http://www.duke.edu
- Mood
- Active
- Hashtag
- #OneDayAtDuke
- Actors - Add
- None have been identified for this spot.
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