Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Scrubbing Bubbles TV Commercial, 'Let's Bubble'

In the epic battle against grime, Scrubbing Bubbles is a fierce foaming force in the universe.

iSpot Review — July 8, 2015

Live action VW Beetles on the streets take the place of suds and foam in the tub for the iconic Scrubbing Bubbles character(s). Acknowledging the new generations, the older tried and true brand bubble characters are given new life and attitude.

Early generations familiar with this brand will remember the animated scrubbing bubbles rushing up and down the bathtub to provide a sparkling clean.  It was fun and clearly demonstrated the benefit.

The brand doesn't need to focus as much on benefit, and to get continued life out of its brand characters, it wisely moved the bubbles out into the real-world and attached them to bubble-like VW Beetles.

It's unclear if this character reimagining will ignite a new generation, but the efforts demonstrate a well-considered strategy and creative shift.



Advertiser Profiles
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Agency
Initiative (Agency), PHD Chicago (Media Agency)

More Scrubbing Bubbles Commercials

Related Commercials


Comments

Back to top