In the epic battle against grime, Scrubbing Bubbles is a fierce foaming force in the universe.

iSpot Review — July 8, 2015

Live action VW Beetles on the streets take the place of suds and foam in the tub for the iconic Scrubbing Bubbles character(s). Acknowledging the new generations, the older tried and true brand bubble characters are given new life and attitude.

Early generations familiar with this brand will remember the animated scrubbing bubbles rushing up and down the bathtub to provide a sparkling clean.  It was fun and clearly demonstrated the benefit.

The brand doesn't need to focus as much on benefit, and to get continued life out of its brand characters, it wisely moved the bubbles out into the real-world and attached them to bubble-like VW Beetles.

It's unclear if this character reimagining will ignite a new generation, but the efforts demonstrate a well-considered strategy and creative shift.



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Initiative (Agency), PHD Chicago (Media Agency)

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