In the epic battle against grime, Scrubbing Bubbles is a fierce foaming force in the universe.

iSpot Review — July 8, 2015

Live action VW Beetles on the streets take the place of suds and foam in the tub for the iconic Scrubbing Bubbles character(s). Acknowledging the new generations, the older tried and true brand bubble characters are given new life and attitude.

Early generations familiar with this brand will remember the animated scrubbing bubbles rushing up and down the bathtub to provide a sparkling clean.  It was fun and clearly demonstrated the benefit.

The brand doesn't need to focus as much on benefit, and to get continued life out of its brand characters, it wisely moved the bubbles out into the real-world and attached them to bubble-like VW Beetles.

It's unclear if this character reimagining will ignite a new generation, but the efforts demonstrate a well-considered strategy and creative shift.

Advertiser Profiles
Songs - Add
None have been identified for this spot
Actors - Add
None have been identified for this spot
Initiative (Agency), PHD Chicago (Media Agency)

More Scrubbing Bubbles Commercials
Related Commercials

Unlock These Metrics

Free 10 days of access on all ads

Media Measurement

National Airings
First Airing
Last Airing
Est. Spend
TV Impressions

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Engagement Rating
Industry Share of Voice
Back to top