Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Doritos 2013 Super Bowl TV Commercial, 'Screaming Goat'

After seeing a sign that reads "Goat 4 Sale," a man buys a Doritos-loving goat named Moose that shares his love for the snack, thinking it will be a good friend. When the goat's hunger for Doritos begins to overwhelm him, he has no choice but to put him up for sale.

Advertiser
Advertiser Profiles
Mood
Funny
Actors - Add
Joe Przedwiecki ... Younger Man, Keith Bahun ... Voice Over), Mark Ashworth ... Mark
Animals

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