Blake Griffin sits in a 2013 Kia Optima when he decides to travel back in time to 2002. The song "Gimmie the Light" comes on, and he sees a younger version of himself sitting on a basketball court. He tells him to wear sunscreen, which protects him in like is Kia Optima protects him now. What will his future be like? It's bright... very bright.

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Initiative (Agency), David&Goliath (Creative Agency), Canvas Worldwide (Media Agency)

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