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Attention & Performance Analytics
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Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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TV Impressions
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Local
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Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About NFL Network 2013 Super Bowl TV Commercial, 'Sand Castle' Featuring Deion Sanders

Deion "Sand Castle" Sanders is in makeup with he overhears an NFL Network broadcast. Did he play football? Please! Who will be the next rookie sensation? Watch as Deion Sanders tries on some wigs. Check out Mr. Leon Sandcastle.

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Advertiser Profiles
Mood
Funny
Actors - Add
Chris Boykin ... Scout w/binoculars, Brian Byrnes ... guy wearing chargers jersey, Deion Sanders , Michael Irvin , Mike Pusateri ... Scout holding NFL folder who says "Sandcastle?", Rich Eisen , Russell Wilson

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