Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Jack in the Box 2013 Super Bowl Commercial TV Commercial, 'Hot Mess'

Jack watches a video of his 1989 rock hit Hot Mess, to the tune of Heartbreaker by Pat Benatar, with his son explaining that's how he met his mother. Jack's one hit wonder is now a burger.

Advertiser Profiles
Tagline
“In the Box”
Music
The song was created for this commercial
Mood
Funny
Actors - Add
Dick Sittig ... Voice Over Jack In The Box)
Characters
Agency
Struck (Creative Agency), Struck (Digital Agency)

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