Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About NBA 2K16 TV Commercial, 'Story is Everything' Featuring Spike Lee

In this commercial written and directed by Spike Lee, introducing the new NBA 2K16 game, the Academy Award winner eloquently states that every basketball court has a story. Whether it's in the high school gym or on the court walked on by NBA MVP winners like Stephen Curry, Anthony Davis and James Harden, it's your epicenter. What will your story be? Star in a Spike Lee joint when you play NBA 2K16.

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Tagline
“Be the Story”
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Active

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