Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About General Mills TV Commercial, 'Collect and Connect Minions'

The Minions are playing monkey in the middle with a box of delicious Cinnamon Toast Crunch. After finally having enough, one of the Minions runs and freezes the other two with an ice gun. He who lasts laughs gets the cereal. Collect and Connect Minions with General Mills cereal. Be sure to watch Minions in theaters July 10, 2015.

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Publicis Modem (Agency), Saatchi & Saatchi (Creative Agency), MindShare (Media Agency)
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