Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Quilted Northern TV Commercial, 'Daddy Gator'

In this bathroom, Daddy Gator realizes he has no more ability to row his boat away from the unforgiving landscape in front of him. Each time someone enters the room and uses the john, they use Quilted Northern, a toilet paper that works so well the person ends up forgetting their experience. Daddy Gator, however, sees all and forgets nothing. Plus, he probably should get the boat out of here as soon as possible as this is no place to raise a child. Note the horrified look on his child's face.

iSpot Review — June 17, 2015

Daddy Gator has seen it all, and he never forgets. This makes Daddy Gator who is beached without a way to move or even look away an expert in bathroom experiences. He remembers the time you gave the smell test to some rather questionable food and decided it was okay to eat. He also remembers a hot and humid July day when you were staring at an empty cardboard tube in a just as empty house with no savior within arms-reach. Not every experience in the bathroom is a happy one.

So even after Daddy Gator has seen it all, he knows that Quilted Northern is designed for a forgettable experience. So when Quilted Northern says that it works so well that people who use the toilet end up forgetting their experience, you know you've got the good stuff and not the sandpaper that they put on the roller when you were in grade school. 


Advertiser Profiles
Tagline
“Designed to Be Forgotten”
Music
The song was created for this commercial
Mood
Funny
Actors - Add
None have been identified for this spot
Production
Adam Kimmel ... Director, Bennett Miller ... Director, Natalia Wroble ... Director, Suzie Greene Tedesco ... Director
Agency
Droga5 (Creative Agency), Smuggler (Production Company)

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